November 3, 2014

I’m Erin
Your health, wellness & life coach. This is where you'll find tools and tips along with every day thoughts to support you in living a life that feels good from the inside out.
TOp categories
 My Free Webinar!
Hold Your Spot!
5 steps to end the battle with food & your body

Over 16,000 people have signed a petition demanding that Victoria’s Secret apologize for and amend an advertising campaign for their new “Body” line. The campaign features 10 thin models with the slogan, “The Perfect Body” stamped over it.  As you can imagine women everywhere, including us, are outraged by the lack of body diversity featured in the ad and more importantly the narrow-minded definition of the perfect body insinuated by the advertisement.

Help put a stop to this irresponsible advertising by signing this petition now!

Screen Shot 2014-11-02 at 3.50.33 PM

Victoria’s Secret is an industry leader and has the ability to empower, inspire and celebrate women.  This campaign does the exact opposite.  It is not socially responsible and we need to stop supporting organizations that sell their products in this way.  We love seeing everyone stand up for their perfect bodies by tweeting to Victoria’s Secret using the hashtag #IAMPERFECT.

Decrying the idea of perfection,   tweeted ”  there Is beauty in diversity. Across the continents there are gorgeous women, all differ from the next. This is a celebration.”

 nailed it on the head with this tweet, “UGH you’re supposed to empower women by making us feel beautiful NOT belittle us by making us feel inadequate .”

We love this campaign, Dear Kate pulled together to challenge Victoria’s Secrets definition of “the perfect body”.  Their website reads, “As if women need a reminder of our society’s homogenous definition of beauty, the ad features ten models with almost identical body shapes. The creators of
the ad probably didn’t think twice about the message it is sending, and to us, it’s irresponsible marketing.”

Screen Shot 2014-11-02 at 3.54.55 PM

It’s time for all companies to take a more responsible approach to their advertising but until they do we have to speak up and demand the change.  Please sign the petition and then send your message to @VictoriasSecret with the hashtag #IAMPERFECT.

Add a comment
+ show Comments
- Hide Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Browse By Category


Self Care




On the Air

The Raw Beauty Talks

Join me and some of the biggest influencers and wellness experts as we share real stories, actionable tools & mind-body practices that will help you feel your absolute best from the inside out. 

LIsten in


Ready to uplevel your wellbeing? Who knew healing, growing and self development could actually be enjoyable?! You can do my group programs in your comfiest pants, from anywhere in the world and the best part...they really work!

learn more

Get On the List

Are you someone who likes the inside scoop?  Here for the behind-the-scenes, bonus tools, peek inside my life kinda stuff? My weekly email is personal, packed with tools and
always raw & real. 

Wellness - Intuitive Eating - Mental Health - Motherhood - My Fave Things  


Get My Free Guide
"55 Ways to Feel Better in Your Body!"
 When You Subscribe


Health & Wellness Coach helping you live a beautiful life from the inside out.